The town where Lisa and I grew up was very soccer crazy. Most kids played in the local league growing up at one time or another. I never even gave it a thought that it would be possible to make a living as a soccer player. Then 1999 changed the game for so many, and it looks like 2015 is the result of all of the hard work of the '99ers.We recently had the opportunity to attend the Women's World Cup Final in Vancouver, Canada - a quick drive from Seattle. Lisa, my sister, and I have been working on this for just over a year and while good planning always helps, we had some luck along the way. This luck manifested itself with the USWNT making it to the final and then being right above the goal where they would score their 1st 4 goals.
The game was shocking in a good way, given how the 1st 20 minutes or so played out. The crowd was at 95%+ USA fans and it was loud. In short, it was awesome. We rented a house in Kitsilano, just outside of the main downtown core, which made it easy to walk in and out of the city. Marc and I even went to yoga at a sibling studio of the one we go to in Seattle. How times have changed (at least until Marc is back to 100%)!I thought it was worth discussing the differences between what my viewing experience was in 1999, when Lisa and I attending the opening match for the USWNT in NJ and watched the final in a bar in NYC, and what it was over this past month in 2015.
In 1999, it's safe to say that the players were marketed as "All American girls" in the sense that they were pretty, athletic and feminine. A couple were mothers so they were deemed "the ultimate soccer moms", which was good. Most of the attendees I saw in person or on TV were either people like me (women who played when they were younger or current playing in rec leagues) or young girls who were currently playing soccer in youth leagues.
The only men you typically saw (outside of the WWC final at the Rose Bowl) were likely fathers taking their daughters to matches. I am pretty sure that no men's clothes were available for sale for the Women's World Cup. The market wasn't there. When Lisa, Keri (a long-time friend of ours) and I watched that final in 1999 at that bar, we had one TV on the match. The other TVs were on MLB and other assorted sports going on that day. By the time the match went into OT, 90% of the TVs had been shifted to watch USA vs. CHN. And it was loud. Unfortunately that momentum did not translate to success in a US professional league for women.
Fast forward to 2015 - 16 years later. If you go to the Nike website, you can buy men's and boy's gear that commemorate the US Women's National Team. This is definitely progress. The other major observation was the demographic of attendees of the USA matches. Many, many more men. Lots of boys. The American Outlaws have had huge showings at USWNT matches and it was no different at the final. They are awesome.
On our current WNT, we have stars who are openly gay and no one seems to care. This is fabulous. We have the Moms, which is great. What is even better is that a new focus is in play that the women are talented players with tremendous athleticism and skill. Yes, we have players who are capitalizing on their looks to snag more endorsement deals. Given the pay disparity between men and women for the World Cup, I have no issue with that. But those players who may not have received endorsement deals in 1999 are starting to receive them now (Abby Wambach). And those players are role models to the youngsters playing on local teams. Everyone is different and it's ok to embrace who you are.
The women's game is growing. Parity is improving. You saw England and Australia make great runs this year, and many of those players have other jobs (READ: non-soccer) that help pay the bills. Here's hoping that the success this past month translates into improved compensation and more opportunities for those ladies.Oh and we had a great time with the #teamof8 in Vancouver. Many much needed laughs.